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2017-04-21    ????:????????    ?? ??     

The first trailer for Thor: Ragnarok opens not with a bang, but with a wink: the Norse god of thunder in chains, cracking wise.

“I know what you’re thinking,” he deadpans in the voiceover. “How did this happen?” Thor might be smart, but in this case he’s wrong.


What you’re actually thinking is: Is that a joke? In a Thor movie? Followed closely by Wait, is that Zeppelin?!

The answer to these questions—because this is Marvel, and Marvel can turn Ant-Man into a juggernaut—is an emphatic “yes.”

Even though the first Thor was one of the earliest installments in the Marvel Cinematic Universe—and the one that introduced audiences to Marvel’s non-Earthbound heroes—his standalone movies have always been the least vital.

He doesn’t have the political intrigue of Captain America or the swagger of Iron Man.

He’s just this preternaturally handsome god, you know? This trailer gives him a whole new look to go along with Heimdahl (Idris Elba) and fan-favorite Loki (Tom Hiddleston).

Not only does Hulk (Mark Ruffalo) make a surprise appearance, but we get our first looks at Valkyrie (Tessa Thompson) and Hela (Cate Blanchett), the MCU’s first female primary villain.

Marvel has clearly included something that the Thor movies have traditionally lacked: fun.

Sure, the movies had laugh lines here and there, but by the time The Dark World came around in 2013, things had gotten a little self-serious.

For Ragnarok, Thor seems to be heading to quirky-town, particularly when it comes to the trailer’s crescendo, a gladiator face-off with Hulk that prompts the Norse god to hoot, “We know each other! He’s a friend from work!”

That move—upending an exceptional situation with day-to-day banality—is one of director Taika Waititi’s greatest strengths, and shows exactly what Marvel was thinking when it hired the guy behind vampire mockumentary What We Do in the Shadows.

Marvel is a well-oiled machine. And now, it has finally become self-aware. It knows what you want, and it’s no longer holding back on delivering it.

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